Did you know that the average app loses a large portion of its users shortly after installation?Up to 77 % of users leave within the first 3 days, 90 % stop using the app within 30 days, and over 95 % leave within 90 days. Understanding the reasons for this decline and the relevant statistics is key to developing effective retention strategies. <a href="https://solveit.dev/blog/mobile-app-retention">1</a> <a href="https://www.alphasoftware.com/blog/80-of-users-abandon-mobile-apps-fast.-how-to-prevent-it">2</a>We focus on three key factors in increasing retention:<ul><li>Activation - ensuring that users immediately understand the value of the app and start using it successfully.</li><li>Engagement - keeping users active through regular interactions and added value.</li><li>Reactivation - re-engaging inactive users and motivating them to return to the app.</li></ul>The latest iOS updates bring capabilities that purposefully support all three key areas of user retention - from initial outreach to long-term retention and re-engaging those who have stopped using the app.By leveraging these innovations, you can create an even more engaging and valuable experience for your users, giving you a competitive advantage and driving long-term engagement.<h2>Activation&nbsp;</h2><h3>App Clip: One-click path to the customer</h3>App Clip makes it easy for users to understand the value of your app and seamlessly start using it. It's a lightweight version of the app that gives users instant access to select features without the need to install it.App Clip ensures that your service is exactly where the customer needs it - at the right time and in the right place.<h4>How does it work?</h4>App Clip is triggered through simple, intuitive actions:<ul><li>Scanning a QR code, NFC tag or App Clip code on the spot.</li><li>Siri recommendation based on current location.</li><li>Clicking on a link in Maps or on your website.</li><li>Sharing a link via Messages or other apps.</li></ul><h4>Example from practice</h4>Imagine a situation where a customer walks past a cake shop, their device automatically displays a Siri recommendation to order a cake.The customer clicks on the notification, the App Clip launches instantly, and he can order his favourite dessert within seconds without having to open or download the entire app.Once the order is complete, App Clip suggests downloading the full app, which offers exclusive benefits - collecting loyalty points, access to special promotions or the ability to save favourite orders.

For you, this means being able to reach your customers at the right moment - whether they're near your business, looking for you on a map, or stumbling across your service online. App Clip makes it easy to get to your products or services without unnecessary obstacles.<blockquote>💡 Why integrate App Clip?<ol><li>Better visibility: be there for your customers at exactly the right moment.</li><li>Positive reviews and ratings:&nbsp; Satisfied users with App Clip often leave better reviews and ratings for the entire app, increasing its reputation and appeal in the store.</li><li>Higher Conversions: Turn passersby into loyal customers.</li><li>Higher Retention: Users who try App Clip are more likely to become loyal users of the app, which improves conversion rates&nbsp; and overall ASO (App Store Optimization) performance.</li></ol></blockquote><h2>Engagement</h2><h3>Live Activities: Real-time quick overview</h3>Live Activities allow you to keep up-to-date with what's happening on your home screen or directly on your device's lock screen. This approach not only enhances the user experience, but also delivers measurable results.Apps using Live Activities saw a 23,7 % higher 30-day retention rate. Additionally, up to 62 % of users who have tried the feature rate their experience as "good" or "excellent", confirming the positive impact on overall user satisfaction.With Live Activities, users can continuously monitor, for example:<ul><li>Order delivery status in real time.</li><li>The progress of a sport event, including scores and statistics.</li><li>Progress of a personal training or fitness activity.</li><li>Time until the arrival of public transport, taxi service or delivery driver.</li></ul>

<blockquote>💡 Benefits of Live Activities<ol><li>Instant access to important information: Constantly updated data right on the screen making it easy to access quickly without unnecessary steps.</li><li>Competitive advantage: Implementing this feature allows your app to stand out from the competition, giving you an innovative tool for your users.</li><li>Flexibility and customization: Live Activities are customizable to different types of information, allowing you to use them according to the needs of your business.</li><li>Availability on different devices: The feature is compatible with both mobile devices and smartwatches, further enhancing the user experience.&nbsp;</li></ol></blockquote><h3>Widgets: Key information always at your fingertips</h3>Widgets are another ideal way to simplify access to your services. They allow you to display up-to-date information and offer key features right on your home or lock screen, without the need to open the app.Widgets are customizable and available in different sizes through the widget gallery, depending on the amount of information you display. Users can set the content to be displayed, such as the weather forecast for a specific location or important data from a specific app.

<h4>Examples of widget usage:</h4><ul><li>Quick access to favourite features - Widgets can provide direct access to favourite features, such as the ability to instantly communicate via chat, launch a music player, or other features of your app.</li><li>Attendance system - A widget can display an employee's current arrival or departure time, leave balance, or pending attendance. This way, employees can easily check their hours and other important information right on the home screen.</li><li>News and Interesting Facts - Widgets can automatically display the latest news, sports scores or interesting articles to keep users informed without having to open the app.</li></ul>&nbsp;<blockquote>💡 Benefits of Widgets:<ol style="list-style-type:decimal;"><li>Constant access to information: Widgets are always present on the screen, unlike Live Activities which only appear during specific interactions.</li><li>Greater customizability: Widgets allow you to tailor content to the user's preferences.</li><li>Quick access to features: Widgets allow direct access to selected app features.</li><li>More information in one place: Widgets display a wider range of information at once, while Live Activities are limited to a specific activity.</li><li>Long-term view: Widgets are visible even after you lock your device, unlike Live Activities, which are temporary.</li></ol></blockquote><h3>App Shortcuts: Quick access to app features</h3>App Shortcuts allow your customers to instantly access key features or content of your app directly from the system, leading to more efficient task execution and increased user engagement.This quick access is made possible through:<ol style="list-style-type:decimal;"><li>Siri or Spotlight,</li><li>App Shortcuts,</li><li>Action button on iPhone or Apple Watch, or even by pressing the Apple Pencil.</li></ol><h4>Benefits for users</h4>The benefit of App Shortcuts is that they are available immediately after installing the app, with no further setup required. This means that users can immediately take advantage of important features of your app. Shortcuts are ideal for quickly performing common tasks that users use frequently.For example, a journaling app can offer an App Shortcut to create a new entry that will be available before the user opens the app for the first time. This way, users can save time and start working with the app without any obstacles.

<h4>Use in practice</h4>App Shortcuts are great for quick and common tasks that users perform frequently. For example, a phone app like FaceTime can offer an App Shortcut to make a quick call with recent contacts, or a home management app can combine two common actions, like turning off the lights and locking the door before bed, into one shortcut.<h4>Flexibility and customisation</h4>App Shortcuts allow you to customize actions based on user preferences. For example, a meditation app can offer an App Shortcut to trigger a specific type of meditation (e.g., "Morning Meditation" or "Sleep Meditation"), making it easy to access favorite features directly from the home screen.<h4>App responses to App Shortcuts</h4>When a user performs an action via an App Shortcut, your app can respond in a variety of ways, such as dialogs spoken by Siri or visuals like Snippets and Live Activities.<ul><li>Snippets are ideal for displaying static information or dialogue options, such as showing the weather at your current location or confirming an order.</li><li>Live Activities are great for providing continuous access to information that changes over time, such as countdowns or timers.</li></ul>

<h2>Reactivation</h2><h3>Rich Push Notifications: Information that has style</h3>Push notifications are one of the most effective ways to keep users active and keep them coming back to your app. While traditional notifications provide basic information, rich push notifications take this concept to a new level.

Rich push notifications deliver enriched content that can include images, videos, interactive buttons or other visuals that instantly grab users' attention.These notifications not only allow you to effectively inform users and personalize messages according to specific user preferences, but also motivate them to take actions directly from the notification itself, greatly increasing the likelihood of interaction and conversion.<h4>Examples of using rich push notifications:</h4><ul><li>E-commerce: a store can send personalized offers with product images and a "Buy Now" button, making it easy to make a one-click purchase.</li><li>Restaurants: Send daily specials with a photo of the food and the option to make an instant reservation or order.</li><li>Travel: Airlines or carriers can send flight updates or changes to itineraries with maps or schedules.</li><li>Fashion: Notification of new collections with a visual preview of products and quick access to purchase.</li></ul>&nbsp;<blockquote>💡 Why are rich push notifications ideal for reactivation?<ol><li>Retention Boost: Just one push notification sent to a new user within the first week of installation can increase retention by up to 71 % within two months.</li><li>Reactivate Inactive Users: Rich push notifications can increase open rates by up to 56 %, bringing back more users who have stopped using the app.</li><li>Targeted Campaigns = Higher Effectiveness- Segmented notifications targeted to the right audience achieve up to 39 % user retention rates, while non-personalized messages only achieve 21 %.</li><li>More visibility: Multimedia content will attract more attention than a standard text message, increasing the chances that a user will notice and respond to the notification.</li></ol></blockquote><h4>Best practices for reactivation with push notifications</h4>✅ Personalization is key - Users respond better to messages that are tailored to their behavior.✅ Correct timing - Sending notifications when the user is most likely to be online increases their effectiveness.✅ Targeted messages instead of spam - Too frequent notifications can cause users to turn them off - 46 % of users will turn them off if they receive 2-5 messages per week.✅ Using the FOMO effect - Limited offers, time-sensitive discounts or exclusive promotions can motivate return visits.

Zjistěte, jak zvýšit retenci, angažovanost a zlepšit uživatelský zážitek z aplikace pro iOS využitím funkcí, jako jsou App Clip, Live Activities, widgety, App Shortcuts a Rich Push notifikace. 

Jak vytvořit úspěšnou aplikaci pro iOS pomocí přehlížených funkcí

Zistite, ako zvýšiť retenciu, angažovanosť a zlepšť používateľskú skúsenosť vašej iOS aplikácie využitím funkcionalít, ako sú App Clips, Live Activities, widgety, App Shortcuts a Rich Push notifikácie. 

Ako vytvoriť úspešnú aplikáciu pre iOS s využitím prehliadaných funkcií iOS

Ilustrácia dvoch osôb s logom GoodRequest miesto hlavy, sediace na kvádroch, držiace mobilné zariadenie. Medzi postavami sa nachádza logo Apple, okolo ktorého sú ikony reprezentujúce rôzne funkcie.

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Ilustrácia - v strede logo Apple, okolo ikony, ktoré majú znázorňovať funkcie iOS.

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Marek Vrican

Learn how to increase retention, engagement, and improve the user experience of your iOS app by leveraging features like App Clips, Live Activities, widgets, App Shortcuts, and Rich Push Notifications. 

How to build a successful iOS app using overlooked features

Accessibility isn't just a formal requirement - it's a mindset that ensures applications are usable by all, regardless of visual 👁️, motor 👏🏽, auditory 👂🏽 or cognitive 🧠 disabilities. ✨ In this article, we will show a concrete example where we compare an inaccessible and an accessible screen of a mobile app.<blockquote>🔍 You will learn:✔️ What makes an app inaccessible and what obstacles it creates 🚧✔️ What a tweaked, accessible version might look like 💡✔️ Practical tips you can apply in your projects 🛠️</blockquote>Whether you're a designer, developer or product manager, understanding these principles will help you create apps that don't segregate, but connect. Let's do it! 🚀<h4>What is the problem?</h4>Let's look at the numbers:<ul><li>User Loss: Approximately 70% of users who encounter online accessibility problems leave the website. <a href="https://www.accessibility.com/blog/how-accessibility-can-boost-customer-satisfaction-and-retention">1</a></li><li>Accessibility and customer experience: 79% of organisations agree that accessible technologies improve the customer experience. <a href="https://www.accessibility.com/blog/how-accessibility-can-boost-customer-satisfaction-and-retention">1</a></li><li>Global impact: 1 in 6 people in the world live with a disability, making accessibility essential for a large proportion of the population. <a href="https://accessiblelab.net/the-impact-of-accessibility-on-user-retention-and-conversion-rates/">2</a> <a href="https://themeisle.com/blog/web-accessibility-statistics/">4</a></li><li>Top accessibility flaws: The most common flaws according to the WCAG (Web Content Accessibility Guidelines) include low contrast text (84%), missing alternative text for images (58%), blank links (50%), and missing buttons in forms (46%). <a href="https://themeisle.com/blog/web-accessibility-statistics/">4</a></li></ul><h4>Why is this important for economic activity?</h4><ul><li>Brand loyalty: 96% of customers say customer support is important to their brand loyalty, with accessibility being a significant part of it.<a href="https://www.accessibility.com/blog/how-accessibility-can-boost-customer-satisfaction-and-retention">1</a></li><li>Increasing customer retention: Increasing customer retention rates by just 5% can increase profits by 25% to 95%. <a href="https://www.accessibility.com/blog/how-accessibility-can-boost-customer-satisfaction-and-retention">1</a></li><li>Brand loyalty: 96% of customers say customer support is important to their brand loyalty, with accessibility being an integral part of it. <a href="https://www.accessibility.com/blog/how-accessibility-can-boost-customer-satisfaction-and-retention">1</a></li><li>Digital accessibility in organisations: 72% of organisations have a digital accessibility policy and 85% see it as a competitive advantage. <a href="https://pixelplex.io/blog/web-accessibility-statistics/">5</a></li><li>Accessibility and purchasing decisions: 38,6% of employees reported that customers mentioned product accessibility as a reason for their purchase. <a href="https://blog.hubspot.com/website/accessibility-statistics">3</a></li><li>Market growth: the global web accessibility tools market is expected to reach a value of $893.7 million by 2031. <a href="https://pixelplex.io/blog/web-accessibility-statistics/">5</a></li><li>Impact of lack of accessibility awareness: 75% of people with disabilities and their families have stopped using a company's services due to a lack of accessibility awareness. <a href="https://www.accessibility.com/blog/how-accessibility-can-boost-customer-satisfaction-and-retention">1</a></li></ul><h2>Screen input</h2>First of all, let's see what it looks like when you first enter.

<h3>Inaccessible flow (left)</h3>In the image on the left, the first problem can be seen right at the start. The inaccessible screen jumps first when you enter to photo and reads the accessible title, which in this case is omitted, so the Screen Reader only reads "Photo, Space". Since this is a photo from a URL, there is no way to go into assets and name the photo directly there. (If the photo were named apple.jpg, the file name would be used for the unspecified accessible name.) Then, after reading, it jumps right to the heart button under the apple image and reads "Like, Button".This approach has several shortcomings:<ul><li>Screen Reader completely skips the "Add to Cart" button, which is apparently before the "Like" button. However, if I go back one element, it already reads it. This confuses the user at best, because navigating through the elements on the screen doesn't preserve any logical sequence, and at worst the user won't be able to add an item to the cart at all, because it doesn't occur to him to go back a step after entering it.</li><li>The screen content jumps around in an unwanted way without any user interaction.</li><li>The photo description itself adds no value to the user, this element should have either been described within the Screen Reader or ignored completely.</li></ul><h3>Accessible flow (right)</h3>On the right, you'll notice that once I've accessed the "apple" item, I'm moving on to the item's primary action, and that's adding it to the cart. The Screen Reader reads, "Add to Cart product Apple". This button gives the user full context and knows exactly what to expect when the button is pressed. We achieved this by ignoring the image in the content and adding descriptions of each component dynamically according to the content.<pre><code class="language-swift">// Modifier applied to the image component.
.accessibilityHidden(true)
 
// Modifier used on the add to cart button component.
.accessibilityLabel("Pridať do košíka produkt \(productName)")</code></pre><h2>Reading the contents</h2>Let's see what it looks like with the information that is written in the table.

<h3>Inaccessible flow (left)</h3>As soon as I want to read the contents of the table, I very quickly find that even though visually the table works, when I start cycling through the elements, it reads "Hmotnosť" first and then "Farba" right after that, before moving on to the next row where it reads "125g" and "Červená".<pre><code class="language-swift">Grid {
 GridRow {
 VStack {
 Text("Hmotnosť")
 Text("125 g")
 }

 VStack {
 Text("Farba")
 Text("Červená")
 }
 }

 GridRow {
 VStack {
 Text("Krajina pôvodu")
 Text("Slovensko")
 }

 VStack {
 Text("Nutričné hodnoty")
 Text("52 kcal")
 }
 }
}</code></pre>Again, the confusion of the user going through this screen must be immense.<h3>Accessible by flow (Right)</h3>On the right, we have made reading content accessible by combining the title and value in the table into a single accessibility group. This results in the Screen Reader automatically reading, "Hmotnosť: 125g".<pre><code class="language-swift">Grid {
 GridRow {
 VStack {
 Text("Hmotnosť")
 Text("125 g")
 }
 .accessibilityElement(children: .combine)

 VStack {
 Text("Farba")
 Text("Červená")
 }
 .accessibilityElement(children: .combine)
 }

 GridRow {
 VStack {
 Text("Krajina pôvodu")
 Text("Slovensko")
 }
 .accessibilityElement(children: .combine)


 VStack {
 Text("Nutričné hodnoty")
 Text("52 kcal")
 }
 .accessibilityElement(children: .combine)
 }
}</code></pre>The integrity of this information will make for a completely different app experience for the user.<h2>Rating</h2>Next, we look at a simple product evaluation component.

<h3>Inaccessible flow (left)</h3>When I move in the inaccessible flow to the rating component, it automatically moves me to the first star as the first action button from the component and the reader will report: "Add to favorites, Button".When I start scrolling from left to right, it reports the same thing on every star. It is very difficult to impossible for a blind person to figure out what is happening on the screen.<pre><code class="language-swift">@State var rating: Int = 1

var body: some View {
 HStack {
 ForEach(1..&lt;6) { index in
 Button(action: { rating = index }) {
 Image(systemName: index &lt;= rating ? "star.fill" : "star")
 }
 }
 }
}</code></pre>Again, the user is confused because they don't know what the buttons do. In the worst case, he thinks they are doing what the reader said: adding to favourites, while he will think he is adding the product to favourites, but in reality he will be sending a rating that does not reflect his real opinion.<h3>Accessible flow (Right)</h3>In the accessible flow, we've grouped the rating component and added the "adjustable" flag to it.Once we move to the rating in the accessible flow, the reader will say: "Product rating apple 1 out of 5, adjustable". This indicates to the user that:<ul><li>the rating is related to the product apple,</li><li>the current value is 1 out of 5,</li><li>he can change its adjustable value by a simple gesture over the component.</li></ul><pre><code class="language-swift">@State var rating: Int = 1

var body: some View {
 HStack {
 ForEach(1..&lt;6) { index in
 Button(action: { rating = index }) {
 Image(systemName: index &lt;= rating ? "star.fill" : "star")
 }
 }
 }
 .accessibilityElement()
 .accessibilityLabel(Text("Hodnotenie"))
 .accessibilityValue(Text(String(rating) + " z 5"))
 .accessibilityAdjustableAction { direction in
 switch direction {
 case .increment:
 guard rating &lt; 5 else { break }
 rating += 1
 case .decrement:
 guard rating &gt; 1 else { break }
 rating -= 1
 @unknown default:
 break
 }
 }
}</code></pre>As developers, we have a huge influence on whether an app will be usable by everyone, or whether it will simply be inaccessible to some users. As we've seen in the examples, often all it takes is a few tweaks to the code - properly set attributes, thoughtful navigation, or appropriate element state management - and the application becomes much more understandable to those who rely on assistive technologies. 🛠️📱<blockquote>When developing, it's important to think about:✔️ Logical navigation - elements must be read in a meaningful order✔️ Proper labeling of components - a Screen Reader needs clear descriptions✔️ Interactive elements - buttons, tables and forms need to have clear functionality✔️ Grouping of elements - relevant information should be linked to make sense without visual context</blockquote>Accessibility is not just a 'nice-to-have' - in many cases it is a legislative requirement and not least good software engineering. Well-written code means better scalability, sustainability and better usability for all.So the next time you implement new functionality, ask yourself:➡️ "Will this work for someone who can't see the screen?"➡️ "Can a user understand the functionality using only a Screen Reader?"➡️ "Do the navigation and interactions make sense even without the visual layout?"If not, maybe it's time to add a few accessibility fixes. Small changes in code often make a huge difference in user experience. 🔥<blockquote>💡 Source code can be found on &nbsp;<a href="https://github.com/GoodRequest/AccessibilitySample-iOS">GitHub</a>.</blockquote>

Mobilní aplikace jsou dnes naší digitální prodlouženou rukou - používáme je k práci, komunikaci, nakupování i zábavě. Ale co když někteří uživatelé nemají k těmto možnostem přístup jen proto, že návrh aplikace nezohledňuje jejich potřeby? 

Odstraňování bariér: Jak zpřístupnit aplikaci všem

Mobilné aplikácie sú dnes našou digitálnou predĺženou rukou – riešime pomocou nich prácu, komunikujeme, nakupujeme, zabávame sa. No čo ak sa niektorí používatelia k týmto možnostiam nedostanú len preto, že dizajn aplikácie nepočíta s ich potrebami? 

Odstránenie bariér: Ako sprístupniť vašu aplikáciu pre každého

Ilustrácia osoby s logom GoodRequest namiesto hlavy, ktorá stojí vedľa smartfónu a ikon prístupnosti, ktoré predstavujú prístupný obsah.

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Lukáš Kubaliak

Nowadays, mobile apps are our digital extended arm - we use them to get work done, communicate, shop, and entertain ourselves. But what if some users can't access these capabilities simply because the app design doesn't account for their needs? 

Removing barriers: How to make your app accessible for everyone

This is the first of several webinars under our series AI Strategically. Sign up to get updates about future events.

Don’t miss our other events!

<h2>Use AI to deliver CX never seen before!</h2>Sign up for the second webinar of our series AI strategically. In this episode, we’ll dive deep into using AI to improve Customer Experience. This whole series is relevant for:<ul><li>Banking, Telco, Insurance and Finance industries</li><li>Product, Innovation and Customer Success leaders</li><li>Anyone who is looking for a way to implement AI in their company</li></ul>

What you’ll learn

Learn how can AI streamline support, reduce response times, and enhance customer satisfaction.

AI-powered CX

See how AI can tailor content, recommendations, and interactions to each customer’s unique preferences.

Hyper-personalization

Understand how AI-driven analytics can uncover patterns, predict behaviors, and optimize customer interactions.

Using customer insights

Discover how AI ensures seamless and high-quality user experiences across all touchpoints, improving retention and customer trust.

Seamless, AI-driven UX

Stop waiting for customer issues to arise—anticipate needs with AI-driven support that detects problems before they happen.

Ditch slow, reactive support

Ensure customers get the most out of your offerings by using AI-powered recommendations and guided experiences to boost adoption.

Improve engagement with your features

Break down data silos and connect customer touchpoints to gain a 360-degree view of your audience for smarter decision-making.

Avoid siloed data and limited customer insights

Move beyond guesswork—use AI to analyze behaviors and trends, delivering experiences that align with real customer needs.

Have crystal clear view to your customers’ preferences

Deliver seamless interactions across all channels, ensuring every customer touchpoint feels intuitive, effortless, and rewarding.

Create high-value user experience

AI enables hyper-personalization at scale, adapting experiences for different audiences while maintaining brand consistency.

Scale hyper-personalization using big data

Why consider using AI to improve CX?

Speaker:

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Miroslav Gajan

Exclusive webinar series for Product, Innovation, Customer Success and CX leaders.

Master AI for Customer Experience

We’re a trusted partner who can help your organisation discover and leverage new business opportunities, create outstanding digital products, and drive long-term growth for your brand.

Experts in

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 GoodRequest

We’re a digital studio with over 11 years of experience creating sustainable products for growing businesses and industry leaders. Our work brings lasting value, a genuine competitive advantage, and is positioned for long-term growth.

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Our certified UX/UI designers work closely with your users to understand their needs, behaviours, and preferences. They conduct user research and usability testing to gather real user experiences and honest opinions.&nbsp;

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Since 2013, we’ve deployed more than 200 successful mobile and web applications. Our testers and developers have received the prestigious Citadelo, ISTQB, and SOACP certifications. We invest to the professional development of our people so they can create high-quality digital products.

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A digital guide for children in the world of finance TABI from Tatra banka

Modernization and streamlining of beauty salons with Notino Partner

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Creating a consistent digital experience for Fitshaker, the largest fitness community in Slovakia

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What we do

Stay ahead of the curve.

How to build a successful iOS app using overlooked features

Removing barriers: How to make your app accessible for everyone

Master AI for Customer Experience

Experts in software developmentdigital productsapp developmentproduct design

We help turn ideas into long-term success

6 M

A digital guide for children in the world of finance TABI from Tatra banka

Modernization and streamlining of beauty salons with Notino Partner

13k+

Creating a state-of-the-art experience for Benu pharmacies

-35 %

Creating a consistent digital experience for Fitshaker, the largest fitness community in Slovakia

3

Creating an attractive design strategy for the most prestigious business magazine in Slovakia Forbes

What we do

Stay ahead of the curve.

How to build a successful iOS app using overlooked features

Removing barriers: How to make your app accessible for everyone

Master AI for Customer Experience

Experts in
software developmentdigital productsapp developmentproduct design