Forbes is one of the most famous magazines in the world and Slovakia is part of Forbes family since November 2010. It provides readers with an overview of business, economics and finance. It is known for its rankings, such as 30 under 30, interviews with successful entrepreneurs or events.
Changes in readers' behavior as well as dynamic trends in content consumption have created a need to improve the user experience (UX) of the outdated web. Our team was tasked with increasing the number of page views per visitor and changing the ad layout.
Information gathered from real users is very important, which is why we conducted UX research. Qualitative research in the form of historical data analysis, as well as qualitative research in the form of in-depth interviews with readers from various focus groups, provided us with a lot of useful insights that allowed us to identify opportunities and challenges.
The result of our joint efforts is a comprehensive design system that offers scalability to individual local markets, but it also unifies the user experience across countries in Forbes Slovakia, Czech Republic and Hungary.
If you are interested in discussing your next project with us, do not hesitate to contact us.