4. Jun 2026Insight, Business

Webinar: AI Content as a Double-Edged Sword

Organic traffic from search is declining, while AI referrals are steadily growing and often bringing higher conversion rates than traditional search traffic. The way people discover content is changing faster than most companies expected, and SEO is no longer just about ranking in Google Search.

GoodRequestLead, Build, Unite

What to expect

How to stay visible in the age of AI

The way people search for information online is changing rapidly. Traditional search is no longer the only place where users discover brands, products, or services. More and more answers are now generated directly by AI tools, and this shift is already affecting how websites gain traffic and visibility.

At the same time, many companies started using AI primarily to scale content production. The result? Massive amounts of low-value articles created only to increase content volume. In this webinar, we’ll look at why this approach is becoming a problem, what current data says about AI-generated content and search rankings, and why quality matters more than ever.

We’ll go through real examples of AI spam content, including extreme cases from the US market, and show what separates scalable content production from content that actually brings value to users. We’ll also explain why SEO is still critical even in the AI era, why AI referrals are becoming increasingly important, and how to create content that works not only for Google Search, but also for AI-driven discovery.

The goal of the webinar is not to position AI as a threat. Quite the opposite. AI can significantly improve content workflows and help teams create content more efficiently. The challenge is knowing where automation helps and where human expertise, context, and quality still make the biggest difference.

Speaker:

Marek Matušica

AI Innovation Specialist

Marek is an innovation specialist passionate about bridging technology and business to deliver fast, practical solutions that drive real impact. With deep experience building apps and AI-powered products, he helps companies modernize and create digital experiences that truly work.

Who is this webinar for?

This webinar is ideal for anyone creating content that should remain visible and relevant in the age of AI.

Business leaders and founders who want to understand how AI-driven search impacts marketing, visibility, and customer acquisition.
Marketing teams and content specialists looking for practical ways to create content that performs in both traditional search and AI environments.
SEO specialists who want to better understand how their discipline is evolving and what role quality content plays in AI discovery systems.