How to build a successful digital product
Creating a great digital product is as much art as it is science. At GoodRequest, we know about this, we have created hundreds of digital solutions. All of them have one thing in common - the effort of the digital studio and the partner to build a successful product. This is specific advice if you are trying to do the same.
1. Find the problem
You have a real people problem that is worth solving.
You have a real people problem that is worth solving. Finding the right problem is just as important as finding a good solution. Look for the primary problem, that is, something that really bothers or limits people. They will be willing to pay for a solution.
2. Research the market
You can bring something that is not on the market.
Get to know the competition, map the market and find your "niche" - a gap in what the competition offers or a unique perspective for a solution. Ask what you can bring better than what is on the market today.
3. Get to know the customer
You know your customer personas perfectly.
You already know who your customer is, now go get to know them. Find out how them works, look for his motivation, problems, what they wants to achieve and what they struggle with. Create their character and hang it on your wall.
4. Validate and iterate
Collect feedback and validate everything with customers.
Start creating solutions, don't settle for one option. Choose two final variants, build a prototype and test it with customers. Get feedback and iterate the solution. There is no need to develop the prototype, use Figma or Framer tools for that.
5. Start small and gradually build up
Make decisions based on data.
You know the problem, you have the solution. Build an MVP* and get it to market as soon as possible. Collect feedback from customers, respond to their requests. Don't add features by feel, track the data. Prioritize what will bring value to customers and the business and cost the least effort.
* Minimum viable product – a product with the fewest possible number of functions, but which is fully usable and allows to quickly get feedback from customers for further development.
6. It doesn't stop at the launch
Continually improve the product.
The journey does not end with the launch of the product. This is where it all begins. Measure customer behavior. Talk to them. Look for ways to improve the product. The ability to respond to customer feedback is what adorns the best products in the world.
7. Plan for the long term
People don't like change.
Update gradually, regularly and let people adapt to the news. If there are too many of them at once, users will start to get lost in them. This is doubly true for software. Build your product to be recognizable from the start and stick with it.
8. Choose the right pricing strategy
A quality client base is essential.
After creating a good MVP and early versions, create a product that people want and enjoy using. Based on user behavior and usage of individual features, you will find out what will work to decide how to monetize.
9. Expand and broaden your horizons
Reach new markets or target groups
It's a great way to reach as large a customer base as possible. This can be achieved in different ways. You can extend your product to multiple operating systems or devices, or you can offer all of these options at the same time.
10. It won't work without good marketing
Prepare thoroughly for the release.
The prerequisite for success is to market the application to the target users. Don't be afraid to push the boundaries of traditional marketing and find a meaningful combination for your target group to promote your product successfully.
11. Choose the right partner
Successful implementation depends on it.
An experienced partner plays a significant role in the success of your digital product. Although each project has its own specifics, larger agencies have certainly worked on many projects and some of them could be compared to your solution. Check them out, they will help you form an opinion.
Great! You've learned everything you need to make your next digital product a success 🚀