Bringing a vision to life in a prototype in 35 days for Olymp
How to transform long-term know-how in sports psychology into a digital tool? With experts from the NHL and ATP, we took on the challenge of creating an MVP prototype platform that helps coaches and athletes measure and develop mental performance. Thanks to our Launcher process, in 35 days, the idea became a functional interactive prototype that tells a powerful product story, ready to attract partners, federations, and investors.
Informations
- Client: Greenstone
- Project type: MVP
- Services: Market & Customer Research, Scoping workshop, Prototype
- Year: 2025
How we brought a vision to life in just 35 days creating a tool to enhance the mental performance of elite athletes
In professional sports, details often decide the outcome.
An extra second. A missed opportunity. A break in focus.
Today, we can track physical performance down to the heartbeat. But mental performance – how an athlete feels, focuses, thinks – remains largely invisible. That’s exactly what the team behind Olymp set out to change.
Leading the team was a seasoned expert in sports psychology with over a decade of experience. He’s worked with elite athletes from the NHL, ATP, and international tennis academies. For him, mental performance isn’t just a trend. It’s a long-term mission. And he knew exactly what such a tool needed to offer to be truly valuable for coaches and athletes alike.
Fast start with a clear goal
The team approached us with a concrete objective: build a prototype that could present their product vision, especially in talks with potential partners, investors, and sports federations. They needed to show how their idea could work in practice and the unique value their technology could deliver.
For this challenge, we chose our proven Launcher framework – a process designed to deliver a tangible output in just a few weeks. From the first workshop to the final interactive prototype, the whole process took just 35 days.
Market was ready. Client knew what they needed.
We kicked things off with a scoping workshop to help us understand the market context, the team’s ambitions, and the needs of the target users.
Together, we mapped out:
- the current market landscape and trends,
- key user segments: coaches, athletes, and federations,
- and the challenges, motivations, and expectations of those users.
The research confirmed what we suspected – mental performance is becoming a top priority in sports, but there’s still a lack of tools to measure and develop it. That’s where Olymp came in.
Prototype that tells the product’s story
Our collaboration resulted in an interactive MVP prototype that shows how the application could work in real-world scenarios – from onboarding flows to the connection between coach and athlete through video feedback, physiological data, and AI-powered insights.
We designed:
- coach dashboard with team overviews and AI-generated insights,
- tools for recording video feedback and tracking responses,
- system for monitoring mindset and emotional trends over time,
- easy access to physiological data (heart rate, sleep, HRV),
- interaction with an AI Coach helping athletes reflect on their performance and build mental resilience.
The interactive prototype brings a vision to life. It provides a clear, compelling foundation for discussions with stakeholders, showing what the app can actually achieve.
Roadmap to get to market
Alongside the design, we also prepared a detailed technical specification broken into implementation phases. Our recommendations took into account real-world development constraints.
As a result, the Olymp team walked away not only with a prototype, but also a clear action plan for further development complete with milestones, team guidelines, and a tool that brings their vision to life both visually and functionally.
Launcher shows what’s possible in just a few weeks
This project proves what can happen when a strong vision meets a proven process.
35 days from the first meeting to a working prototype.
Clear deliverables. A clear roadmap. A clear story for investors.
If you have a digital product idea and need to bring it to life, pitch it, or kickstart development, Launcher was made for exactly that.